Frequently asked questions
The questions we get asked most
Everything clients ask about our working model, ad platforms, e-commerce, SEO, software projects and health tourism — collected on one page.
In short
- Moon Workshop is a Google Partner and Meta Business Partner certified agency that has combined digital ad management with software development since 2013.
- Management fees are not a fixed list price: they follow budget, channel count and scope, and are shared as a proposal after a free account audit.
- Ad accounts, measurement properties and data always belong to the client; the agency works with manager-level access.
- Below you will find 30 questions and answers grouped into 7 topics.
5 questions
Working model and pricing
How an engagement starts, how fees are structured and who owns the accounts.
What kind of agency is Moon Workshop?
Moon Workshop is an agency that has operated since 2013, combining digital performance marketing and software development under one roof. It holds Google Partner and Meta Business Partner certifications, and works from two offices: Antalya city center and the Antalya OIZ Technopark.
How is your ad management fee determined?
Management fees are not a fixed list price. They depend on ad spend, the number of campaigns and markets, and any extra scope such as creative production, landing pages or measurement setup. We start with a free account audit and then share a proposal that states the scope and the fee explicitly. Nothing is charged before you approve it.
Is there a minimum contract term?
Performance campaigns need time to learn and optimize, so engagements are usually planned in monthly cycles with an initial horizon of a few months. Software work runs on a project-based contract instead. Terms and termination conditions are stated clearly in the proposal.
Who owns the ad accounts?
Ad accounts, measurement properties and the data layer always belong to the client. Moon Workshop works on them with manager-level access. When an engagement ends, access is handed back: the account, its history and the conversion setup stay with you.
What does the free account audit include?
The audit reviews campaign structure, bidding strategies, audience and keyword choices, the accuracy of conversion tracking, ad copy and landing page alignment. You receive a report listing the findings and the prioritized actions. Read-only access to your ad account is enough to run it.
5 questions
Google Ads
Setup, budgeting and measurement for search, shopping and performance campaigns.
How long does a Google Ads campaign take to produce results?
Search campaigns can bring traffic the day they launch, but bidding algorithms need a few weeks before the data becomes meaningful. During that period campaign structure, search terms and conversion data are reviewed regularly. We do not promise a fixed timeline; we report progress with weekly measurement instead.
How should I set my ad budget?
Budget is calculated backwards from search volume in your target market, competition levels, average cost per click and the monthly conversion volume you aim for. During the audit we review those figures with Google Ads and Keyword Planner data and propose a realistic starting range. Increasing budget gradually usually protects the learning phase.
Which Google Ads campaign types do you manage?
We manage Search, Performance Max, Shopping, Display, YouTube video, Demand Gen and remarketing campaigns. The mix is chosen by objective: search harvests existing demand, video and Demand Gen create it, while Shopping and Performance Max suit product catalogs.
How is conversion tracking set up?
Tracking is implemented through Google Tag Manager, configuring GA4 events, Google Ads conversions and, where possible, enhanced conversions together. Form submissions, phone clicks, WhatsApp redirects and purchases are defined as separate events. The setup is tested after launch and documented so you know which event maps to which source.
What does being a Google Partner mean?
Google Partner status requires certified specialists, a minimum threshold of managed ad spend and meeting account performance criteria. It is not a guarantee of results; it verifies that the agency’s platform knowledge and account management practice meet Google’s standards. Moon Workshop also holds Meta Business Partner status.
4 questions
Meta advertising
Facebook and Instagram campaigns, creative production and measurement.
Which businesses are Meta ads suitable for?
Meta ads work well where demand has not yet turned into search queries and where visuals drive the purchase decision: e-commerce, service businesses, local businesses, healthcare and tourism. For products with low search volume but strong visual appeal, Meta is usually the first channel to test.
Who produces the ad creatives and videos?
Creative production is defined as part of the scope. You can supply your existing assets, or Moon Workshop can produce statics and short videos formatted for each placement. Either way, creatives are tested in variants and refreshed based on performance.
How do privacy changes affect Meta measurement?
Browser and operating system tracking restrictions leave pixel-only measurement with gaps. That is why server-side Conversions API setup, aggregated event measurement configuration and domain verification are standard practice for us. It makes conversion reporting back to the platform considerably more stable.
Should Google Ads and Meta ads run together?
It is not mandatory, but the two channels do different jobs: Google Ads captures existing demand, while Meta creates it and keeps the brand top of mind. With a limited budget it is healthier to test which one returns faster, then add the second channel. The recommended split is included in the audit report.
4 questions
E-commerce
Product feeds, profit-focused measurement and platform integrations.
What does e-commerce consulting cover?
The scope covers product feed management, category and campaign structure, conversion rate optimization, abandoned cart flows, price and stock synchronization, and the balance between marketplaces and your own store. When it runs alongside ad management, the measurement layer is built by the same team.
Why does the product feed matter so much?
In Shopping and Performance Max campaigns, the product feed largely determines the ad itself. If title, product type, brand, GTIN, image or availability fields are incomplete, products either fail to show or appear against the wrong queries. That is why feed optimization comes before campaign settings.
Which e-commerce platforms do you work with?
We can work with common hosted platforms, open source systems and custom-built e-commerce software. What matters is not the platform name but whether the data layer and product feed can be modified. If a closed platform imposes limits, the audit report states exactly which measurement cannot be implemented.
How should I set my ROAS target?
A ROAS target should be built on gross margin, not revenue. You calculate break-even ROAS after cost of goods, shipping, return rate, commissions and operating costs, then set the target above it. That way campaigns are optimized toward genuine profitability rather than the appearance of it.
4 questions
SEO and GEO
Organic visibility and being citable in generative search engines.
How long does SEO take to show an effect?
Technical fixes can show their effect relatively quickly once crawling refreshes, while content and authority work plays out over months. SEO therefore complements advertising rather than replacing it. Progress is reported across four layers: rankings, impressions, clicks and conversions.
What is GEO?
GEO (Generative Engine Optimization) is the practice of making content understandable and citable by generative search systems such as ChatGPT and Google AI Overviews. In practice it means clear definitions, structured data, question-shaped headings, tables and factual statements that can be attributed. GEO does not replace classic SEO; it is layered on top of it.
Should SEO and advertising run together?
Run together, the two channels feed each other. Ad data shows which search terms actually convert, and that informs content prioritization. Growing organic traffic then reduces dependence on paid clicks for the same terms.
Who writes the content?
Moon Workshop prepares the content plan; writing is either handled by the agency or produced together with your in-house specialists. In expertise-heavy fields such as healthcare, law and finance we ask that a qualified specialist reviews the text. Every published piece carries its sources and a last-updated date.
4 questions
Software projects
Web, e-commerce, CRM and mobile app development.
What kind of software projects do you take on?
We build corporate websites, e-commerce software, landing page sets, CRM and automation systems, and mobile applications. Projects are usually planned alongside the advertising side, so measurement, form flows and performance requirements are designed in from the start.
How long does a web project take?
Timelines depend on page count, integration needs and content readiness: a single landing page and a multilingual e-commerce build do not share a schedule. The proposal sets out the work breakdown, phases and delivery dates in writing.
Do you provide support after delivery?
A defect-fixing period is defined after delivery, and optional maintenance and development packages are available. Maintenance covers updates, backup checks, performance monitoring and small enhancement requests. Scope and response times are stated in the contract.
Do we own the source code and the data?
Yes. Source code, database and content developed under the contract belong to the client, and hosting and domains are registered in the client’s name. Any third-party licenses are listed separately in the proposal.
4 questions
Health tourism
Advertising and measurement for clinics acquiring international patients.
How does health tourism advertising differ from other sectors?
Decision cycles are long, demand arrives from several countries at once, and advertising policies are more restrictive. Campaigns are therefore built around staged goals — first contact, qualified consultation, booked treatment — rather than a single conversion. Language, currency and time zone differences are reflected in the structure too.
Which languages can you run campaigns in?
Campaigns are built in the language of the target market, most often Turkish and English. Ad copy and landing pages are planned in the same language; machine-translated pages are not left in production. Before adding a language we review search volume and competition in that market.
How do platform policies work for healthcare ads?
Google and Meta apply restrictions on healthcare content, targeting and, in some countries, certification. Campaigns are built with those policies in mind, following platform rules on health claims, before-and-after imagery and sensitive-category targeting. Disapproved ads are reported together with the policy reason.
How are incoming patient inquiries tracked?
Form, WhatsApp and phone inquiries are consolidated in one place and, where possible, linked to a CRM. That shows which campaigns produce qualified inquiries rather than volume alone. When personal health data is involved, storage and access follow Turkish data protection law (KVKK) and related regulation.
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This page was last updated on 27 August 2026.
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